Unbound MErino
LaRue cemented Unbound Merino’s reputation as the go-to authority for premium travel products and insights.
Founded in 2016 by three lifelong friends obsessed with travel, Unbound Merino began as a small crowdfunding campaign and is now an international brand worn by minimalist travelers, entrepreneurs, and influencers across the globe. The brand promises freedom of movement through the simplicity of its Merino wool clothing, designed to be worn for weeks without laundering and look amazing every time.
Unbound Merino by the
numbers
increase in revenue period over period
period over period increase in ROAS
increase in total partners in the program
Our
Strategy
LaRue audited Unbound's competitive landscape, migrated to an industry-leading affiliate platform, removed low-value partners, and implemented a strategic, dynamic commissioning structure. They focused on rewarding publishers based on their marketing funnel position, which decreased spend and increased Return on Ad Spend (ROAS).
Our
Multi-Pronged
Approach
Targeted Media Placement
Target top-tier publishers to establish Unbound Merino as a premium travel apparel brand.
Optimized Affiliate Performance
Consolidate affiliate networks and remove inactive publishers.
Dynamic Commissioning
Reward top-of-funnel partners and ensure strong channel ROAS.
Aggressive Partner Recruitment
Recruit and activate media and content partners to drive revenue.
Our
Results
LaRue has cemented Unbound Merino's reputation as the go-to premium travel apparel brand by earning top-tier product placements that have driven sales and brand awareness. In just six months, we've secured over 1 billion impressions and placed Unbound Merino in respected and highly trafficked outlets like Conde Nast Traveler, The Knot, Reader's Digest, and SELF.
