WE’RE NOT BREAKING THE RULES. WE’RE REINVENTING THE GAME.

Who we are

LaRue makes sh*t happen. For two decades, we’ve accelerated the most coveted brands and thought leaders in fashion, beauty, food, wellness, tech, and beyond with boundary-pushing PR. Today we’re a full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI. With headquarters near NYC and a global reach, LaRue has a finger on the pulse of culture. We don’t just enter the conversation—we create it.

    01Onboard

    We become brand experts and evangelists, developing an overarching strategy for affiliate and PR, creating proactive pitch angles, drafting foundational copy, and researching and identifying key media targets.

    02Execute

    We start talking and we don’t stop. We build buzz and interest by proactively pitching newsy and evergreen stories that highlight the brand narrative, thought leadership, and points of difference across the media and affiliate landscapes.

    03Win

    Coverage and partnerships come to life, creating multi-channel touchpoints with the consumer, boosting brand visibility, building social chatter and UGC, and accelerating acquisition, conversion, and retention.

    04Build

    We iterate and evolve strategy according to key learnings and KPIs, maximizing PR and affiliate potential so they’re consistently delivering the results you want.

Select clients

  • Sips by
  • Hudson Valley Lighting Group
  • ban.do
  • Health-ade
  • Justina Blakeney
  • Korres
  • Lulu and Georgia
  • Matriarchy Build
  • Minnidip
  • RicherPoorer
  • Semihandmade
  • SONY
  • Sarah Sherman Samuel
  • TOGETHXR
  • We Dream in Color
  • Unbound Merino
  • Dear Media

Our team

Jessy Klein Fofana

Jessy Klein Fofana

CEO + Founder
Emily Klein

Emily Klein

President
Jaclyne Franciscone

Jaclyne Franciscone

Chief Strategy Officer
Amy Ziskin

Amy Ziskin

Director of PR
Hayley Stocker

Hayley Stocker

Senior Account Director
Sophia Aitmoussa

Sophia Aitmoussa

Account Director
Quinlan Talaric

Quinlan Talaric

Affiliate Manager
Kevin Montague

Kevin Montague

Account Executive
Meghan Ianiro

Meghan Ianiro

Account Executive
Michelle Mason

Michelle Mason

Partnership and Sales Associate
Allie Droze

Allie Droze

Director of PR
Bailey Razzano

Bailey Razzano

Director of Affiliate
Clarie Backner

Clarie Backner

Account Executive
Claire Recore

Claire Recore

Senior Affiliate Coordinator
Daniella Totaro

Daniella Totaro

Senior Account Executive
Devyn Reilly

Devyn Reilly

Affiliate Marketing Manager
Tori Sicha

Tori Sicha

Account Director
Lex Hill

Lex Hill

VP of Business Development
Lexi Phillips

Lexi Phillips

Affiliate Manager

Put us to work

Get in touch

From the newsfeed

  • 03.27.2025
    Entrepreneur Magazine

    She Saved a Sweet Company and Grew It to $20 Million a Year. But She Never Liked Its Name — Decades Later, It's Getting a Makeover. A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand from Seattle Chocolate to Maeve.

  • 01.28.2025
    The New York Times

    Indie Bookstores Will Soon Be Able to Sell E-Books to Customers. Bookshop, a site that lets independent, bricks-and-mortar bookshops sell their books online, is launching an app that will allow the sales of e-books, too.

  • 10.30.2024
    House Beautiful

    I Tested the Viral Mila Air Purifier for 9 Months and It's Worth Every Penny