WE’RE NOT BREAKING THE RULES. WE’RE REINVENTING THE GAME.

Who we are

LaRue makes sh*t happen. For two decades, we’ve accelerated the most coveted brands and thought leaders in fashion, beauty, food, wellness, tech, and beyond with boundary-pushing PR. Today we’re a full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI. With headquarters near NYC and a global reach, LaRue has a finger on the pulse of culture. We don’t just enter the conversation—we create it.

    01Onboard

    We become brand experts and evangelists, developing an overarching strategy for affiliate and PR, creating proactive pitch angles, drafting foundational copy, and researching and identifying key media targets.

    02Execute

    We start talking and we don’t stop. We build buzz and interest by proactively pitching newsy and evergreen stories that highlight the brand narrative, thought leadership, and points of difference across the media and affiliate landscapes.

    03Win

    Coverage and partnerships come to life, creating multi-channel touchpoints with the consumer, boosting brand visibility, building social chatter and UGC, and accelerating acquisition, conversion, and retention.

    04Build

    We iterate and evolve strategy according to key learnings and KPIs, maximizing PR and affiliate potential so they’re consistently delivering the results you want.

Select clients

  • Sips by
  • Hudson Valley Lighting Group
  • ban.do
  • Health-ade
  • Justina Blakeney
  • Korres
  • Lulu and Georgia
  • Matriarchy Build
  • Minnidip
  • RicherPoorer
  • Semihandmade
  • SONY
  • Sarah Sherman Samuel
  • TOGETHXR
  • We Dream in Color
  • Unbound Merino
  • Dear Media

Our team

Jessy Klein Fofana

Jessy Klein Fofana

CEO + Founder
Emily Klein

Emily Klein

President
Jaclyne Franciscone

Jaclyne Franciscone

Chief Strategy Officer
Darin Dolan

Darin Dolan

Senior Director of Affiliate Marketing
Amy Ziskin

Amy Ziskin

Director of PR
DeAnna Varilias

DeAnna Varilias

Director of PR
Hayley Stocker

Hayley Stocker

Senior Account Director
Sophia Aitmoussa

Sophia Aitmoussa

Account Director
Shea Gorden

Shea Gorden

Senior Account Executive
Cali Geyer

Cali Geyer

Senior Affiliate Manager
Quinlan Talaric

Quinlan Talaric

Affiliate Manager
Hailey Black

Hailey Black

Social Media + Design Lead
Kevin Montague

Kevin Montague

Account Executive
Meghan Ianiro

Meghan Ianiro

Account Executive
Natalie Klimko

Natalie Klimko

Account Executive
Jenna Williams

Jenna Williams

Account Executive
Anne Parris

Anne Parris

Account Coordinator

Put us to work

Get in touch

From the newsfeed

  • 12.15.2023
    The Hollywood Reporter

    Olivia Rodrigo Debuts “good 4 ur GUTS” Erewhon Smoothie in Collaboration With Health-Ade.

  • 12.06.2023
    Bloomberg

    "Last year, Sony Corp. released the CRE-C10s, which fit invisibly into your ear canal and use batteries that last up to 70 hours," says Matthew Kronsberg. "These bean-size hearing aids tuck securely, comfortably and almost invisibly inside your ear—ideal for those who wear glasses."

  • 10.03.2023
    Fast Company

    How Bookshop.org has made itself a hub for indie stores and book lovers alike. More than merely the anti-Amazon, the online book retailer and Brands That Matter honoree has built a community of devoted readers.