WE’RE NOT BREAKING THE RULES. WE’RE REINVENTING THE GAME.
Who we are
LaRue makes sh*t happen. For two decades, we’ve accelerated the most coveted brands and thought leaders in fashion, beauty, food, wellness, tech, and beyond with boundary-pushing PR. Today we’re a full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI. With headquarters near NYC and a global reach, LaRue has a finger on the pulse of culture. We don’t just enter the conversation—we create it.
We become brand experts and evangelists, developing an overarching strategy for affiliate and PR, creating proactive pitch angles, drafting foundational copy, and researching and identifying key media targets.
We start talking and we don’t stop. We build buzz and interest by proactively pitching newsy and evergreen stories that highlight the brand narrative, thought leadership, and points of difference across the media and affiliate landscapes.
Coverage and partnerships come to life, creating multi-channel touchpoints with the consumer, boosting brand visibility, building social chatter and UGC, and accelerating acquisition, conversion, and retention.
We iterate and evolve strategy according to key learnings and KPIs, maximizing PR and affiliate potential so they’re consistently delivering the results you want.
Jessy Klein FofanaCEO + Founder
Jaclyne FrancisconeVice President
Darin DolanSenior Director of Affiliate Marketing
Amy ZiskinDirector of PR
DeAnna VariliasDirector of PR
Hayley StockerSenior Account Director
Sophia AitmoussaAccount Director
Shea GordenSenior Account Executive
Cali GeyerSenior Affiliate Manager
Meg WhitneyAffiliate Manager
Quinlan TalaricAffiliate Manager
Hailey BlackSocial Media + Design Lead
Kevin MontagueAccount Executive
Meghan IaniroAccount Executive
Natalie KlimkoAccount Coordinator
Jenna WilliamsAccount Coordinator
Anne ParrisAccount Coordinator
Put us to work
From the newsfeed
“One of my earliest observations about the chocolate industry was that it felt like men were marketing chocolate to women,” says Jean Thompson, owner and CEO of Seattle Chocolate Company.
To help make finding a plus-size bridesmaid dress easier, we tapped CEO and founder of Birdy Grey, Grace Lee, who offered her expert advice on everything you need to know when finding your perfect fit.
Shop TODAY associate editor Fran Sales called out Stratia's Interface peptide-filled moisturizer for its affordability and compatibility with her sensitive skin.