WE’RE NOT BREAKING THE RULES. WE’RE REINVENTING THE GAME.



Who we are
LaRue makes sh*t happen. For two decades, we’ve accelerated the most coveted brands and thought leaders in fashion, beauty, food, wellness, tech, and beyond with boundary-pushing PR. Today we’re a full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI. With headquarters near NYC and a global reach, LaRue has a finger on the pulse of culture. We don’t just enter the conversation—we create it.
We become brand experts and evangelists, developing an overarching strategy for affiliate and PR, creating proactive pitch angles, drafting foundational copy, and researching and identifying key media targets.
We start talking and we don’t stop. We build buzz and interest by proactively pitching newsy and evergreen stories that highlight the brand narrative, thought leadership, and points of difference across the media and affiliate landscapes.
Coverage and partnerships come to life, creating multi-channel touchpoints with the consumer, boosting brand visibility, building social chatter and UGC, and accelerating acquisition, conversion, and retention.
We iterate and evolve strategy according to key learnings and KPIs, maximizing PR and affiliate potential so they’re consistently delivering the results you want.
Select clients
Our team

Jessy Klein Fofana
CEO + Founder
Emily Klein
President
Jaclyne Franciscone
Vice President
Darin Dolan
Senior Director of Affiliate Marketing
Alli Heafner
Director of Affiliate Marketing
Amy Ziskin
Director of PR
DeAnna Varilias
Director of PR
Hayley Stocker
Senior Account Director
Sophia Aitmoussa
Account Director
Shea Gorden
Senior Account Executive
Cali Geyer
Senior Affiliate Manager
Fafavie Lumax
Affiliate Manager
Meg Whitney
Affiliate Manager
Hailey Black
Social Media + Design Lead
Kevin Montague
Account Executive
Meghan Ianiro
Account Executive
Natalie Klimko
Account Coordinator
Jenna Williams
Account Coordinator
Anne Parris
Account CoordinatorPut us to work
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