WE’RE NOT BREAKING THE RULES. WE’RE REINVENTING THE GAME.

Who we are

LaRue makes sh*t happen. For two decades, we’ve accelerated the most coveted brands and thought leaders in fashion, beauty, food, wellness, tech, and beyond with boundary-pushing PR. Today we’re a full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI. With headquarters near NYC and a global reach, LaRue has a finger on the pulse of culture. We don’t just enter the conversation—we create it.

    01Onboard

    We become brand experts and evangelists, developing an overarching strategy for affiliate and PR, creating proactive pitch angles, drafting foundational copy, and researching and identifying key media targets.

    02Execute

    We start talking and we don’t stop. We build buzz and interest by proactively pitching newsy and evergreen stories that highlight the brand narrative, thought leadership, and points of difference across the media and affiliate landscapes.

    03Win

    Coverage and partnerships come to life, creating multi-channel touchpoints with the consumer, boosting brand visibility, building social chatter and UGC, and accelerating acquisition, conversion, and retention.

    04Build

    We iterate and evolve strategy according to key learnings and KPIs, maximizing PR and affiliate potential so they’re consistently delivering the results you want.

Select clients

  • Sips by
  • Hudson Valley Lighting Group
  • ban.do
  • Health-ade
  • Justina Blakeney
  • Korres
  • Lulu and Georgia
  • Matriarchy Build
  • Minnidip
  • RicherPoorer
  • Semihandmade
  • SONY
  • Sarah Sherman Samuel
  • TOGETHXR
  • We Dream in Color
  • Unbound Merino
  • Dear Media

Our team

Jessy Klein Fofana

Jessy Klein Fofana

CEO + Founder
Emily Klein

Emily Klein

President
Jaclyne Franciscone

Jaclyne Franciscone

Vice President
Christen Evans

Christen Evans

Director of Affiliate Marketing
Alli Heafner

Alli Heafner

Director of Affiliate Marketing
Amy Ziskin

Amy Ziskin

Director of PR
DeAnna Varilias

DeAnna Varilias

Director of PR
Hayley Stocker

Hayley Stocker

Senior Account Director
Sophia Aitmoussa

Sophia Aitmoussa

Account Director
Shea Gorden

Shea Gorden

Senior Account Executive
Fafavie Lumax

Fafavie Lumax

Affiliate Manager
Meg Whitney

Meg Whitney

Affiliate Manager
Hailey Black

Hailey Black

Social Media + Design Lead
Kevin Montague

Kevin Montague

Account Executive
Meghan Ianiro

Meghan Ianiro

Account Executive
Natalie Klimko

Natalie Klimko

Account Coordinator
Jenna Williams

Jenna Williams

Account Coordinator
Anne Parris

Anne Parris

Account Coordinator

Put us to work

Get in touch

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