LaRue has secured over 42 billion media impressions across all categories of media for lifestyle brand ban.do since 2017, as well as doubled affiliate revenue and site traffic.
Founded in 2008, ban.do is an iconic lifestyle brand, responsible for coining phrases like “Not Without My Coffee” and “No Bad Days” on its planners, drinkware, apparel, jewelry, décor and more.
In 2017, ban.do brought on LaRue to increase brand awareness, drive sales, and make ban.do a household name. With dozens of launches and partnerships to promote, LaRue executed a media strategy built on product and brand press that catapulted ban.do into the spotlight. In 2021, LaRue was handed the keys to a lopsided, largely unmanaged affiliate program, which we successfully revived and scaled.
Success by the numbers
increase in revenue through affiliate channel compared with previous year
increase in onsite orders YoY
the number of sale-active affiliate partners
increase in affiliate conversions
impressions secured since 2017
LaRue’s strategy began with migrating ban.do’s mature but bottom-funnel-focused affiliate program to a better-fit network, while cleaning up and scaling back those bottom-of-funnel partners. We implemented a dynamic commissioning and attribution strategy that rewarded affiliates based on traffic value and position in the clickstream. Then we leveraged increased CPAs to negotiate top-of-funnel placements. Meanwhile, we engaged early and often with new partners, encouraging immediate activation.
Our Multi-Pronged Approach
Top-Tier Media Targeting
LaRue identifies best-in-class media for standalone product features and sales stories to highlight ban.do and its wide array of products.
Consistent and Strategic Positioning
LaRue successfully messages that ban.do is a one-stop-shop for giftables, and as the destination for cool, indie products.
Since 2017, LaRue has secured over 42 billion media impressions across all categories of media for ban.do while scaling the brand’s various affiliate channels, driving growth and revenue for the brand. In 2022, LaRue onboarded and activated twice the number of affiliates from the previous year, leading ban.do to 367% revenue growth, 373% increase in conversion, and a 293% increase in orders year over year.