Bloomberg

Forbes

Food & Wine

Founder of Jungalow, Justina Blakeney is an artist, designer and NYTimes bestselling author. She started Jungalow as a design blog in 2009 but has grown it into a full-on lifestyle brand. 

Known for being the source of “jungalicious” design goods and inspiration, Justina has collaborated with brands like Target, Keds, Band-Aid and more

media impressions secured in top-tier outlets

stores now carrying Health-ade nationwide

Justina Blakeney by the numbers

LaRue worked to establish Justina as a leader in the design community as well as position her original style perspective as synonymous with her lifestyle brand Jungalow.

Our Strategy

Our approach was to strategically position Justina Blakeney as an expert in design and promote herself as equal to or even more important than the Jungalow brand.

We pitched Justina Blakeney to several news outlets as a desirable and interesting story angle and sought out strategic press opportunities where she could share her expertise.

We focused our messaging on attracting press hits through both earned media and affiliate programs. As a result, Jungalow’s decor brand was featured in numerous listicles, gift roundups, and product stories. By taking this approach, the exposure was more organic and authentic to our target audience.

Our Multi-Pronged Approach

Through strategic positioning and leveraging press opportunities, LaRue PR solidified Justina as a media darling and Jungalow has become one of the most sought-after home décor brands in the market. As a result, Justina is not only revered as an authority and expert, but she is also considered one of the most respected creative forces in the design world.

Through our press campaign, we were able to secure prime exposure and press hits in prime media outlets including Architectural Digest, Apartment Therapy, BET, Business of Home, Designers Today, Domino, Essence, ELLE Décor, Glamour, House Beautiful, Hunker, LA Times, Lonny, New York Times, PORTER, Refinery29, Sweet July, and Vogue.

Our Results

Jessy and her team at LaRue PR have been instrumental in growing Jungalow from a blog to a thriving brand. With dream placements from the New York Times to Architectural Digest as well as support with partnerships, events, book launches and influencers, LaRue PR is an invaluable partner to us. For more than five years, we have thought of LaRue PR has been a true extension of our team and we’re so grateful.

Reach out to us

Korres

LaRue elevated a successful design leader to a known expert.

Justina Blakeney

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Justina Blakeney

Justina Blakeney by the numbers

Our Strategy

Our Multi-Pronged Approach

Focused Messaging

Expert Press Positioning

Authentic Earned Media

Our Results

Ready to reach your audience like Justina Blakeney?

Korres