Richer Poorer
LaRue used all of its PR and affiliate muscle to catapult DTC apparel brand Richer Poorer into the spotlight, turning it into the media darling it is today.
Richer Poorer is a high-growth men's and women's apparel brand known for its cult-favorite sweats, bralettes, and tees—and its celebrity fans.
Richer Poorer by the
numbers
of placements per year
YOY revenue increase in affiliate program
increase in affiliate ROAS
Our
Strategy
LaRue's robust strategy drives awareness, clout, and ultimately sales to Richer Poorer through three primary touchpoints: founder, brand, and product. LaRue also implemented a dynamic commissioning and attribution strategy that leverages the full affiliate funnel and captures more net-new customers to drive higher top-line revenue growth.
Our
Multi-Pronged
Approach
Consistent Press Seeding + Storytelling
LaRue regularly pitches and seeds product to media to ensure they fall in love with the brand. We highlight the brand's celebrity fans to further encourage press and brand affinity.
Telling the Founder's Story
LaRue took advantage of founder Iva Pawling's unique story to open up new angles and outlets for press.
Full Funnel Affiliate Strategy
Thanks to its dedicated affiliate team, LaRue is able to engage partners up and down the funnel.
Our
Results
Since working with LaRue, Richer Poorer has exploded into one of the most coveted basics brands on the internet. LaRue secures hundreds of press placements per year for the brand, with a heavy focus on digital and affiliate.
LaRue's affiliate efforts have more than doubled the program's revenue and orders year over year. We've achieved a 232% YOY revenue increase, 20% reduction in customer acquisition costs, and over 500% increase in affiliate ROAS, with 12+ celebrity fans championing the brand.
Some kind words
“Jessy and the team at LaRue go above and beyond the normal expectations of a PR agency. In a challenging editorial climate in both the digital and offline space, where editors are inundated with cookie cutter requests and pitches, LaRue takes the time to collaboratively work with our team. They work through brand stories with us, and craft unique angles for our products, allowing us to secure the best placements with the best publications to further fuel our brand growth. Their scrappy, work-their-ass-off attitude pays off in spades. We heart them.”
Iva Pawling, Co-Founder and CEO of Richer Poorer
