Dear Media
In just two years, LaRue earned 100+ billion impressions for podcast brand Dear Media.
Dear Media is a podcast brand and IP incubator founded in 2018 by Michael Bosstick. Today it's home to some of the most dynamic voices in entertainment, with 80+ podcasts fronted by top-tier talent and a following of more than 60M across social channels.
Dear Media by the
numbers
of placements per year
impressions garnered
Our
Strategy
Capitalizing on Dear Media's wide array of podcasts as well as its founder's deep well of knowledge, LaRue implemented a two-pronged strategy focused on content promotion and thought leadership.
Our
Multi-Pronged
Approach
Episodic Pitching
LaRue capitalized on Dear Media's frequent publishing cadence to create a consistent stream of pitches and placements, ensuring ongoing buzz.
Expert-Led Angles
LaRue took Michael Bosstick and other execs' specialized skills and expertise and turned them into compelling, expert-led story ideas.
Trade Press Focus
By turning our attention to trade press, LaRue placed brand news right where influential industry leaders would see it.
Our
Results
LaRue has secured in-depth industry features and awards for Dear Media and founder Michael Bosstick, positioning the company as an innovator and leader in the audio and e-commerce space. We also earned hundreds of episodic press hits for individual podcast shows, totaling 100+ billion impressions overall.
