Variety

THE HOLLYWOOD REPORTER

DEADLINE

Dear Media is a podcast brand and IP incubator founded in 2018 by Michael Bosstick. Today it’s home to some of the most dynamic voices in entertainment, with 80+ podcasts fronted by top-tier talent and a following of more than 60M across social channels. Dear Media is building the podcast network of the future by providing unparalleled support from concept to editorial, production, distribution, and commerce extensions.

LaRue executed a comprehensive PR strategy to create major consumer brand awareness and loyalty toward Dear Media by securing consistent, attention-getting press coverage. Dear Media’s vast lineup of engaging, talent-fronted podcasts as well as its slate of original series allows for a variety of angles and ongoing coverage for the brand.

Dear Media by the numbers

Capitalizing on Dear Media’s wide array of podcasts as well as its founder’s deep well of knowledge, LaRue implemented a two-pronged strategy focused on content promotion and thought leadership.

Our Strategy

LaRue has secured in-depth industry features and awards for Dear Media and founder Michael Bosstick, positioning the company as an innovator and leader in the audio and e-commerce space. We also earned hundreds of episodic press hits for individual podcast shows such as ‘Not Skinny But Not Fat’,‘ Trading Secrets’, and ‘TSC Him & Her,’ totaling 100+ billion impressions overall.

Our Results

LaRue capitalized on Dear Media’s frequent publishing cadence to create a consistent stream of pitches and placements, ensuring ongoing buzz.

LaRue took Michael Bosstick and other execs’ specialized skills and expertise and turned them into compelling, expert-led story ideas.

By turning our attention to trade press, LaRue placed brand news right where influential industry leaders would see it.


Our Multi-Pronged Approach

Reach out to us

Unbound Merino

In just two years, LaRue earned 100+ billion impressions for podcast brand Dear Media.

DEAR MEDIA

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LaRue is an ever-evolving powerhouse team dedicated to disrupting the media industry. We work with best-in-class clients to revolutionize DTC media relations.

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DEAR MEDIA

Dear Media by the numbers

Our Strategy

Our Results

Our Multi-Pronged Approach

Episodic Pitching

Expert-Led Angles

Trade Press Focus

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