In just two years, LaRue earned 100+ billion impressions for podcast brand Dear Media.
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Dear Media is a podcast brand and IP incubator founded in 2018 by Michael Bosstick. Today it’s home to some of the most dynamic voices in entertainment, with 80+ podcasts fronted by top-tier talent and a following of more than 60M across social channels. Dear Media is building the podcast network of the future by providing unparalleled support from concept to editorial, production, distribution, and commerce extensions.
LaRue executed a comprehensive PR strategy to create major consumer brand awareness and loyalty toward Dear Media by securing consistent, attention-getting press coverage. Dear Media’s vast lineup of engaging, talent-fronted podcasts as well as its slate of original series allows for a variety of angles and ongoing coverage for the brand.
Dear Media by the numbers
of placements per year
Capitalizing on Dear Media’s wide array of podcasts as well as its founder’s deep well of knowledge, LaRue implemented a two-pronged strategy focused on content promotion and thought leadership.
LaRue has secured in-depth industry features and awards for Dear Media and founder Michael Bosstick, positioning the company as an innovator and leader in the audio and e-commerce space. We also earned hundreds of episodic press hits for individual podcast shows such as ‘Not Skinny But Not Fat’,‘ Trading Secrets’, and ‘TSC Him & Her,’ totaling 100+ billion impressions overall.
Our Multi-Pronged Approach
LaRue capitalized on Dear Media’s frequent publishing cadence to create a consistent stream of pitches and placements, ensuring ongoing buzz.
LaRue took Michael Bosstick and other execs’ specialized skills and expertise and turned them into compelling, expert-led story ideas.
Trade Press Focus
By turning our attention to trade press, LaRue placed brand news right where influential industry leaders would see it.