ban.do
LaRue has secured over 42 billion media impressions across all categories of media for lifestyle brand ban.do since 2017, as well as doubled affiliate revenue and site traffic.
Founded in 2008, ban.do is an iconic lifestyle brand, responsible for coining phrases like 'Not Without My Coffee' and 'No Bad Days' on its planners, drinkware, apparel, jewelry, décor and more.
Bando by the
numbers
increase in revenue through affiliate channel
increase in onsite orders YoY
impressions secured since 2017
Our
Strategy
LaRue migrated ban.do's affiliate program to a better network, "cleaning up and scaling back bottom-of-funnel partners." They implemented a dynamic commissioning strategy that rewarded affiliates based on traffic value and clickstream position.
Our
Approach
Top-Tier Media Targeting
LaRue identifies best-in-class media for standalone product features and sales stories.
Consistent and Strategic Positioning
LaRue successfully messages that ban.do is a one-stop-shop for giftables, and as the destination for cool, indie products.
Our
Results
Since 2017, LaRue secured over 42 billion media impressions. In 2022, they onboarded twice the number of affiliates, leading to outstanding performance metrics.
Key achievements include: 367% revenue growth, 373% increase in conversion, 293% increase in orders year over year, and 2x the number of sale-active affiliate partners with a 2%+ increase in affiliate conversions.
Ready to grow your audience like Ban.do?
