Media Relations Agency
At LaRue PR, we know visibility should mean more than mentions. As a full-service media relations agency, we help brands build authority, shape perception, and drive lasting impact through strategic storytelling. Our approach goes beyond pitching stories. We cultivate narratives that resonate, relationships that last, and results that move your business forward.
Whether you’re launching a brand, evolving your voice, or managing a pivotal moment, our team of strategists, journalists, and communicators crafts the kind of coverage that actually matters. Every message, placement, and partnership we pursue is rooted in credibility, authenticity and data-backed strategy.
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What We Do
As a modern media relations company, LaRue PR delivers holistic media relations services designed to elevate your presence and strengthen your reputation. We offer both the strategy and execution behind the scenes by developing storylines that land headlines, position leaders as experts, and protect your brand when it matters most.
Media Communications
We translate your brand’s story into editorial language that earns attention and respect. From media outreach and press releases to feature pitching and launch moments, we build connections with the journalists and outlets that matter most to your audience.
Thought Leadership
We elevate your executives into voices people trust. Through bylined articles, commentary and speaking opportunities, our team helps your leaders shape the conversations driving your industry — and stay top of mind among peers, investors and customers.
Corporate & Crisis PR
Reputation is everything. We partner with brands through every phase of growth, challenge, or change — crafting clear, consistent messaging that instills confidence. When unexpected moments arise, our experienced crisis team helps you stay transparent, thoughtful and in control.
Media Training
Every interview, panel, and podcast appearance is a chance to tell your story. We provide comprehensive training to help founders, executives, and teams communicate with poise and purpose, ensuring your message lands the way you intend.
Our Approach
Our process is equal parts strategy, creativity and precision. As a boutique PR agency for media relations, we immerse ourselves in your brand’s world to uncover what makes your story worth telling — then connect that truth with the right audiences, at the right time.
Strategy Development
Our work begins with listening. We dig into your positioning, audience insights, and business goals to craft a media relations management plan that aligns communications with impact. Every recommendation stems from a clear understanding of who you are, what you stand for, and where you want to go.
Media Targeting & Outreach
With decades of collective newsroom experience and a deeply curated contact network, our team connects your brand to journalists and editors who shape public conversation. We take a targeted, relationship-first approach — reaching out with thoughtful, relevant pitches rather than mass distribution.
Story & Campaign Ideation
At the core of every great campaign is a story that resonates. We identify what sets your brand apart and develop narratives that meet cultural moments, address market trends, and humanize your leadership. From launches to long-lead campaigns, our ideas are built for editorial traction and long-term relevance.
Reporting & Measurement
Transparency is non-negotiable. We measure more than mentions: we assess sentiment, share of voice, engagement quality and inbound growth tied to coverage. You’ll know exactly how our media relations services drive visibility, reputation and ROI.
Why Choose LaRue PR
Choosing a media relations agency is about more than finding a vendor — it’s about choosing a strategic partner who understands how visibility fuels credibility and growth.
15+ Years of Experience
Our team brings more than a decade of combined experience across journalism, brand communications and agency leadership. We’ve secured placements in outlets like The New York Times, Forbes, Vogue, Fast Company, and Bloomberg — and more importantly, we know how to translate coverage into business outcomes.
Results-Focused Approach
We measure success by what matters most to you. From increasing inbound leads and investor interest to building trust with key audiences, every campaign is grounded in strategy and designed for real-world results.
Proven Track Record
We’ve helped early-stage startups become household names and guided global brands through high-growth transitions. Our clients stay with us because we deliver: consistent visibility, authentic relationships, and measurable impact.
Real Stories. Real Results.
Explore how LaRue PR’s media relations management expertise has helped brands turn visibility into influence:
Wellness Brand Launch:
How a holistic skincare company landed 75+ features and doubled inbound leads within six months.
Tech Rebrand:
How we repositioned a SaaS platform to dominate top-tier press coverage and attract new enterprise clients.
Crisis to Comeback:
How our strategic messaging and transparency helped a consumer brand rebuild trust after a major product recall.
Read From Our Blog
Discover insights from our team on media trends, PR strategy, and the evolving role of storytelling in brand growth. Learn how leading companies use media relations services to turn visibility into long-term value.
Common FAQs
What kind of ROI should I expect from working with a media relations agency?
While PR outcomes differ by industry, our clients typically see a measurable lift in awareness, search traffic, and inbound inquiries within the first few months. The value of working with a trusted media relations company compounds over time—building credibility that drives sales, partnerships, and recognition.
How do I know if a PR agency specializing in media relations is right for my brand?
Look for alignment in approach and philosophy. The best PR agency media relations partner will act as an extension of your internal team—strategic, proactive, and deeply invested in your success. At LaRue PR, we prioritize transparency, collaboration, and results-driven storytelling.
How long does it take to see results after working with a media relations agency?
Most clients begin to see traction within 6–8 weeks, with larger narrative shifts developing over three to six months. Media relations is cumulative; consistent storytelling and relationship-building lead to sustained growth and long-term recognition.
What industries does LaRue PR specialize in?
We partner with brands across lifestyle, beauty, wellness, tech, design, and consumer goods. Whether you’re scaling an emerging business or refining a legacy brand, our media relations management approach adapts to meet your goals and audiences.
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