Hedley & Bennett
Through our press campaigns, we solidified Hedley & Bennett as the country’s leading apron brand, driving traffic and sales with each hit.
Hedley & Bennett is the LA-based brand best known for its quality aprons and kitchen accessories. The empire was built by 24-year-old Ellen Marie Bennett, a former line cook at Michelin star restaurants.
Hedley & Bennett by the
numbers
year partnership with LaRue
press features
Our
Strategy
Since Hedley & Bennett was already an established and well-known brand in the food and design world, we were tasked with creating a unique strategy. The goal was to position Hedley & Bennett as a brand for professional chefs — and as a company that makes aprons and other quality products for home cooks, creatives and artists alike.
Our
Multi-Pronged
Approach
Expert Press Positioning
To help with our goal of cementing Ellen as a leader in the kitchen accessories and aprons business, we sought out strategic press opportunities where she could share her expertise.
Authentic Earned Media
We focused our messaging on attracting press hits through both earned media and affiliate programs.
Our
Results
Not only did our earned media initiative secure several prime spots for organic exposure, but we also executed a successful launch campaign for Ellen's first book. Through our press campaigns, we solidified Hedley & Bennett as the country's leading apron brand, driving traffic and sales with each hit. The campaign secured press hits in top-tier media including Food52, Apartment Therapy, Bloomberg, CBS Market Watch, Food & Wine, and Forbes.
