Gorjana
LaRue helped gorjana evolve from a beloved SoCal jewelry brand into a nationally recognized retail force. Through targeted press strategy and founder-driven storytelling, we elevated their visibility across consumer, trade, and business media — supporting the brand’s rapid expansion from digital-first to brick-and-mortar and wholesale powerhouse.
LaRue helped gorjana evolve from a beloved SoCal jewelry brand into a nationally recognized retail force. Through targeted press strategy and founder-driven storytelling, we elevated their visibility across consumer, trade, and business media.
Gorjana by the
numbers
total placements
total media impressions
Our
Strategy
Retail Expansion Announcements
Customized press lists for each new store opening to maximize local and national coverage.
Product-Focused Editorials
Featured in gift guides and "must-buy" lists across top lifestyle publications.
Founder Thought Leadership
Highlighted founders' entrepreneurial journey and business expertise.
Broadcast & Local Press Integration
Secured regional coverage to support retail expansion strategy.
Evergreen Gifting Stories
Positioned as a timeless jewelry destination for all occasions.
Our
Results
Press wins included CNBC (feature on business couples), Glossy (deep-dive into retail strategy), Refinery29, Who What Wear, PopSugar (lifestyle coverage), local media (store opening highlights), and Orange County Business Journal (revenue trajectory profile).
